Alavanca Fitness is a brand that believes all active wear should serve a functional purpose. Their patented Flexi-Guru Pants are meant to assist with stretching challenges for athletes, yogis, dancers, and more. I had the opportunity to work with them to design a product tag and illustrations that help demonstrate the use of the pants.

I designed the tag to showcase the product's unique appearance and inform customers on how to use its functional stretching features. Using a simple graphic with a dashed outline, I was able to highlight the patented design of the pants.

Tag Design

I designed illustrations which were used on product insert cards to demonstrate different ways in which the pants can be utilized. They were also used as promotional graphics on social media, which helped boost website engagement and purchases for the brand.

Informational Graphics