Chegg
INTERNAL | LIFESTYLE | LOGO DESIGN | ILLUSTRATION | SWAG
ROLE: Creative Conception, Design, Production, Prepress
In addition to external marketing, I also frequently design assets for Chegg's many internal teams. These non-commercial projects are often still public-facing, so it's important that they foster a cohesive brand experience across all touchpoints.
Chegg's Employee Resource Groups (ERGs) are an integral part of the company's culture. As such, it's important for each group to have a logo that can be used for events, member swag, and promotional items. I designed an identity for each ERG using symbolic colors and iconography. It was important to use abstract imagery so that each logo would feel inclusive to the groups' many diverse members.
ERG Logos + Swag
CHEGG HER
CHEGG PRIDE
CHEGG INVISIBLE DISABILITIES
CHEGG ABLE
PARENTS OF CHEGG
CHEGG PAN-ASIAN
CRECER CON CHEGG
BLACK @ CHEGG
CHEGG EMERGING PROFESSIONALS
CHEGG VIRTUAL
Student Mental Health Week
In 2024, Chegg launched its second annual Student Mental Health Week, which is dedicated to raising awareness and providing support for the mental wellbeing of students around the world. This year's logo focuses on highlighting different aspects of the student experience. It was used in a variety of promotional media viewed by students, partners, and Chegg employees.
Internship Program
Chegg has a highly-rated internship program that the employees look forward to each year! It offers students a chance to be a valued part of a team, networking opportunities with leadership, and special intern events throughout the summer. In 2023 I designed a logo and branding for the program. The theme of the campaign was #DreamTeam, which was reflected by the dreamy colors and imagery throughout.
Office Icons
Chegg has offices all around the world, and I designed a set of icons to represent each of them. The icons serve as a visual representation of the company's global presence and provide a sense of individuality and pride to the employees. Each icon is inspired by a well-known landmark in the office’s city.