Chegg Perks

MULTI-CHANNEL CAMPAIGN

ROLE: Creative Conception, Design, Production, Project Lead

Chegg Perks is an ongoing partnership between Chegg and a number of popular brands that are recognized and appreciated among students. It provides exclusive benefits as part of Chegg's subscriptions, ensuring students receive even more value for their money. Our goal for this campaign is to promote the partner brands' offers while keeping Chegg as the center focus and connecting thread.

243k activations in 2023!

The bento box

Our affectionately named "bento box" layout helps promote our partners, while keeping Chegg at the center of every touchpoint. This layout offers a way to easily change up the content in each square as new partners are added or imagery is refreshed.

Color story

We focused on using Chegg's extended color palette to help set Perks apart from the rest of the brand. The shades of violet complement the primary orange, while still remaining on-brand.

Landing Pages

In order to promote the benefits of the Perks program and make signup easy, our team created a marketing landing page, as well as an individual activation page for each partner, which provides more detailed information.

Emails

Email marketing has been an essential part of the Perks campaign. We work with our CRM team to create announcement emails, monthly reminders, and test emails for different audiences.

Affiliate + Onsite Banners

Photography

It was very important to source high-quality, expressive stock photography for this campaign. Because the partners and their product offerings vary greatly, we needed to keep an ever-growing repository of images that depicted the breadth of the Chegg Perks program.

Illustrations + Motion

We created a set of illustrations that represents each of the partner brands. The added motion serves as a simple explainer of the features offered by the partner. This set is used throughout Perks marketing from landing pages to emails.