Chegg Perks Campaign

VISUAL IDENTITY | WEB | SOCIAL | DISPLAY

ROLE: Creative Conception, Design, Production, Project Lead

243k activations in 2023!

Chegg Perks is an ongoing partnership between Chegg and a number of popular brands that are recognized and appreciated among students. It provides exclusive benefits as part of Chegg's subscriptions, ensuring students receive even more value for their money. Our goal for this campaign is to promote the partner brands' offers while keeping Chegg as the center focus and connecting thread.

Our affectionately named "bento box" layout helps promote our partners, while keeping Chegg at the center of every touchpoint. This layout offers a way to easily change up the content in each box as new partners are added or imagery is refreshed. It was important to keep an ever-growing repository of high-quality, expressive stock photography for this campaign. In addition, we created a set of illustrations that represents each of the partner brands, acting as a simple explainer of the features.