Zero Mortals
VISUAL IDENTITY | ALBUM ARTWORK
ROLE: Creative Conception, Digital Design, Illustration,
AI Prompt Writing
Zero Mortals is a local metal band from the Lehigh Valley, Pennsylvania. Their style can be described as a combination of visceral, ethereal, and fun. I worked with them to design a logo for promotional items, as well as covers for their two albums.
Zero Mortals released their single "13" in October 2020. The song and lyrics are based on the popular horror movie "Friday the 13th." I included visual elements from the movie in the song's artwork.
The band's first EP "Psycho-Incarnate" was released in 2024. For this project, I utilized generative AI to come up with various different imagery options. I adjusted the prompt until I was satisfied with the image. I then made edits in Photoshop to refine the design.
Examples of images generated by DALL•E 2 and Midjourney AI:
Journeyman Roasters
BRAND IDENTITY | PRINT | APPAREL
ROLE: Creative Conception, Design, Prepress
Journeyman Roasters is a small-batch coffee brand founded in 2020 that aims to offer customers a sense of adventure with each sip. The branding evokes a sense of wanderlust, ambition, and inspiration that is fueled by their unique roasts. The logo consists of three recognizable symbols, combined to create something more compelling. It represents the coffee bean being roasted over a campfire, and calls forth the familiar feeling of embarking on a journey.
Alavanca Fitness
PRINT | ILLUSTRATION
ROLE: Creative Conception, Design, Prepress
Alavanca Fitness is a brand that believes all active wear should serve a functional purpose. Their patented Flexi-Guru Pants are meant to assist with stretching challenges for athletes, yogis, dancers, and more. I had the opportunity to work with them to design a product tag and illustrations that help demonstrate the use of the pants.
Poptivism
POPSOCKET DESIGNS
ROLE: Illustration
Poptivism by PopSockets is an activism campaign dedicated to raising funds for charities through the sale of user-created PopGrips. 50% of the sale of each PopGrip goes to the non-profit organization assigned to it. I designed PopGrips to benefit three non-profits and raised over $2,500 for these organizations. This campaign was a finalist in the 4th Annual Shorty Social Goods Awards, where one of my designs was featured.
Golden Hour
Love is Power
Resting Pit Face
This design supports The Nature Conservancy, one of the most effective and wide-reaching environmental organizations in the world.
Proceeds from this design support The Trevor Project, an organization dedicated to saving young LGBTQ+ lives.
My third and final design supports the ASPCA, which is working towards putting an end to animal cruelty and homelessness across the country.
