Email Design System

EMAIL MARKETING | COMPONENT LIBRARY

ROLE: Design Lead, Project Lead, Research,
Design System Creation & Maintenance

Increased efficiency by 75%, reducing production time from 4 weeks to 1 week

Chegg's brand refresh created the perfect opportunity to give our marketing emails an upgrade. The goal: develop a modular, comprehensive, and visually cohesive email design system that perfectly aligns with templates being concurrently built in Braze. I led the project from conception to completion, collaborating with design leadership & cross-functional stakeholders to ensure all objectives and deadlines were met. These templates are now used by the marketing team to create all new emails, and have significantly reduced both inconsistencies and turnaround time!

Research +Wireframes

The first step of this project was to conduct an audit of all our current emails and compile a list of the most-used content and layouts. I then used that information as a jumping-off point and began creating wireframes of the different components we would need. As I worked, I continuously consulted the Braze editor to ensure all Figma components were built in a way that could be easily replicated in Braze.

Styles + Components

I created a user-friendly, scalable design system for our marketing emails. Each piece of the system comes together to create modular email templates that are built for easy customization and use.

Email examples

CREATIVE CREDITS

✴︎ ACD: Claire Fraze, Hannah Spencer

✴︎ Design: Veronica Saldarriaga

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