Brand + Social
BRAND | SOCIAL | MOTION
ROLE: Creative Direction, Design, Animation, Social Media Management, Content Creation
Mathway provides math homework help and step-by-step solutions to students around the world. As their in-house designer, I specialized in digital marketing and social media. Following Mathway’s acquisition by Chegg, the need for more structured brand guidelines became clear. To ensure consistency, I developed a brand overview for designers to reference and apply across various touchpoints.
Promotional Videos
Working with a production agency, I led design on this series of promotional videos for Mathway. Each video focuses on a different feature or benefit of the app. My team collaborated to brainstorm ideas and develop a creative direction, and we provided this concept, along with a script, to the agency. I then oversaw the animation process, providing feedback and ensuring our team's vision was brought to life!
Organic + Paid Social
I was responsible for designing Mathway’s organic and promoted social media posts across Instagram, Facebook, and Twitter. The content strategy focused on adding value to followers in a variety of ways, including brand awareness, educational posts, brain teasers & puzzles, and popular memes & trends. I worked with my teammates to conceptualize content, schedule posts, and track engagement.
