Internal Branding

LOGO DESIGN | ILLUSTRATION | APPAREL | PRINT

ROLE: Design, Production, Prepress

In addition to external marketing, I also frequently design assets for Chegg's many internal teams. These non-commercial projects are often still public-facing in some facet, so it's important that they foster a cohesive brand experience across all touchpoints.

Chegg's Employee Resource Groups (ERGs) are an integral part of the company's culture. As such, it's important for each group to have a logo that can be used for events, member swag, and promotional items. I designed an identity for each ERG using symbolic colors and iconography. It was important to use abstract imagery so that each logo would feel inclusive to the groups' many diverse members.

ERG Logos + Swag

CHEGG HER

CHEGG PRIDE

CHEGG INVISIBLE DISABILITIES

CHEGG ABLE

PARENTS OF CHEGG

CHEGG PAN-ASIAN

CRECER CON CHEGG

BLACK @ CHEGG

CHEGG EMERGING PROFESSIONALS

CHEGG VIRTUAL

Internship Program

Chegg has a highly-rated internship program that the employees look forward to each year! It offers students a chance to be a valued part of a team, networking opportunities with leadership, and special intern events throughout the summer. In 2023 I designed a logo and branding for the program. The theme of the campaign was #DreamTeam, which was reflected by the dreamy colors and imagery throughout.

Office Icons

Chegg has offices all around the world, and I designed a set of icons to represent each of them. The icons serve as a visual representation of the company's global presence and provide a sense of individuality and pride to the employees. Each icon is inspired by a well-known landmark in the office’s city.