Skincare Marketing

SOCIAL | DISPLAY | MOTION

ROLE: Creative Conception, Design, Production, Animation

Curology and Agency are sister skincare brands, each serving distinct audiences and needs. Curology targets a younger audience dealing with acne and breakouts, while Agency focuses on an older audience addressing fine lines, dark spots, and other visible signs of aging. I designed digital assets for both brands’ social media and display ad campaigns, ensuring each was tailored to its audience and aligned with established brand guidelines.

Curology

With Y2K makeup and fashion trending, what better time to use those nostalgic vibes to reach a millennial audience? HydroTretᴿˣ is specifically formulated to treat skin concerns that millennials are beginning to deal with. We created a social ad campaign addressing this demographic in a fun and relatable way, while letting them know we've got their backs when it comes to anti-aging.

Y2K NOSTALGIA

Curology's brand feels approachable and vibrant. I applied their visual style to create youthful and relatable ads, incorporating modern layouts, colors, and imagery. The goal was to use existing guidelines in a way that resonates with teen and young adult customers navigating acne care, while reinforcing the brand’s friendly and supportive tone.

Curology

The Agency brand is elevated and sophisticated, catering to a more mature audience. I utilized the brand's refined typography, layouts, and muted color schemes to reflect its premium positioning. The creative emphasizes expertise and results, appealing to an older audience seeking treatment for visible signs of aging.