Brand Guidelines

VISUAL IDENTITY | ILLUSTRATION | TYPOGRAPHY | MOTION

ROLE: Design, Project Lead, Strategy

I partnered with a team of designers and writers across Marketing, UX, and Product to expand and refine our company's brand guidelines. We transformed a high-level, ambiguous document into a more tactical and detail-focused playbook. We simplified our color palette, standardized our typography, and created a mode framework that allows our brand to flex into all the different parts of a student's journey. This was a complex and ambitious initiative that ultimately resulted in a much more cohesive end-to-end experience.