In addition to external marketing, I also frequently design assets for Chegg's many internal teams. These non-commercial projects are often still public-facing, so it is important that they foster a cohesive brand experience across all touchpoints.

Chegg's Employee Resource Groups (ERGs) are an integral part of the company's culture. As such, it's important for each group to have a logo that can be used for events, member swag, and promotional items. I designed an identity for each ERG using symbolic colors and iconography. It was important to use abstract imagery so that each logo would feel inclusive to the groups' many diverse members.

ERG Logos and Swag

CHEGG HER

CHEGG PRIDE

CHEGG INVISIBLE DISABILITIES

CHEGG ABLE

PARENTS OF CHEGG

CHEGG PAN-ASIAN

CRECER CON CHEGG

BLACK @ CHEGG

CHEGG EMERGING PROFESSIONALS

CHEGG VIRTUAL

Student Mental Health Week

In 2024, Chegg launched its second annual Student Mental Health Week, which is dedicated to raising awareness and providing support for the mental wellbeing of students around the world. This year's logo focuses on highlighting different aspects of the student experience. It was used in a variety of promotional media viewed by students, partners, and Chegg employees.

Student email

Employee email

Landing Page

LinkedIn Post

Logo Versions

Coloring Book for Employees

and my personal favorite...

Slack Emoji

Offfice Signage

Internship Program

Chegg has a highly-rated internship program that the employees look forward to each year! It offers students a chance to be a valued part of a team, networking opportunities with leadership, and special intern events throughout the summer. In 2023 I designed a logo and branding for the program. The theme of the campaign was #DreamTeam, which was reflected by the dreamy colors and imagery throughout.

LinkedIn Post

Part of the campaign involved designing a graphic for LinkedIn that new interns could share when they got the job! This helped boost excitement and camaraderie amongst incoming summer interns.

Intern Swag

I also designed swag for the summer interns to show off their #DreamTeam pride! The set included a t-shirt, sticker sheet, and backpack.

Office Icons

Chegg has offices all around the world, and I designed a set of icons to represent each of them. The icons serve as a visual representation of the company's global presence and provide a sense of individuality and pride to the employees. Each icon is inspired by a well-known landmark in the office’s city.

SANTA CLARA

SAN FRANCISCO

NEW YORK

PORTLAND

LONDON

MADRID

EDMONTON

REHOVOT

NEW DELHI

VIZAG