PANZOA Wildlife Park is a conceptual animal sanctuary dedicated to the conservation of animals and the education of people. For my college senior capstone assignment, I wanted to create something that was close to my heart. I am very passionate about wildlife conservation, so I envisioned this brand identity concept for an animal park that would truly benefit the animals.

For this project, I wanted to explore the juxtaposition of bright, bold colors and organic leafy greens. This represents the natural quality of an animal preserve coupled with the fun and vibrance of a typical zoo.

Logo and Brand Elements

PANZOA tickets are designed to be both functional and collectible. They illustrate the fun of the experience—especially the season pass, which incorporates all the colors of the brand and the shape of the logo.

Ticket Design

Brochure Design

A compact and convenient brochure (printed on 100% recycled paper) contains all the information necessary for a great day at the park. It unfolds to reveal a map in order to help visitors navigate the park.

Mobile App Design

Visitors hoping for an even more environmentally-conscious option can download the PANZOA app, which provides an immersive experience, such as a personal profile and options to manage trips.

Snapchat Geofilters

Location-based geofilters on Snapchat are fun for the whole family. They encourage visitors to share their experiences at PANZOA and promote the park to their friends.